Winner of the international competition «Tourist brand of Russia»
Laureate of an international competition «Travel brand best practices 2016» in nomination «Tourist destination brand / professional concept»
What is the real Russia? Russia is a warm soul, beautiful architecture, graceful ballet, colorful paintings of Russian artists, traditional crafts, fascinating nature... All this splendor immerses you in the magic. For such a magical country, I made a great identity, choosing the magical Firebird as a symbol. A bright and inspiring symbol of wisdom, grandeur and extraordinary beauty. The Firebird is already widely known both in Russia and abroad, and this image is not «worn out». Perfect!
From the numerous feathers of the national bird are formed recognizable patterns and elements of the brand, echoing the historical Russian motifs.